Caroline Aston, Principal

Caroline Aston has been planning events for 15 years, working with government, business and not-for-profit clients. Her expertise spans event strategy and planning, logistics, project management and communications.

Clients value Caroline’s ability to produce memorable events that achieve business results, while staying on brand and within budget. Recent clients include the Government of Ontario, Canadian Association for Chain Drug Stores (CACDS), Ontario Environment Industry Association (ONEIA), the Canadian Foundation for Pharmacy, PART (Practice and Research Together), Canadian Museum for Human Rights, LEAF (Women’s Legal Education and Action Fund) the Hearing Foundation of Canada, Signal Hill Equity Partners, Northland Power Inc., and the Lowe-Martin Group. Caroline’s earlier career includes award-winning work for BBC Television, Instinet Global Trading (a division of Reuters Canada), the YMCA of Greater Toronto, and the Government of Ontario. She is a graduate of Nottingham University and an active member of Meeting Planners International (MPI) and the Canadian Society of Professional Event Planners (CanSPEP) where she serves on the education committee.

Team and Network

Caroline is our principal planner, responsible for quality and budget on all AE&C projects. Additional team members are assigned on a by-project basis, from a pool of talented event planners, communicators and support staff.

Through her work, Caroline has developed strong relationships with a network of reliable event suppliers. During the project planning phase, we will identify outside support requirements and offer third party solutions. We are very happy to work with your preferred suppliers. In either case, we will ensure the event team brings its best efforts to your project.